Description

In this practical session, Marketing Concepts Squared will hand you the Social Media Operating System—a complete toolkit designed specifically for small business owners who manage their own content. You’ll walk away with actionable tips, a strategic guide, and annual and monthly templates to replace guesswork with a predictable, 12-month plan. Learn how to streamline your process, consistently create engaging content, and effectively leverage social platforms.

Learning Objectives

• 4-Pillar Content Framework: Learn to create 3–4 core content pillars aligned with business goals to simplify weekly planning and avoid content burnout.
• 15-Minute Monthly Planning Hack: Use a Monthly Content Calendar Template to plan and schedule posts in just 15 minutes for consistent, event-aligned content.
• Ad Budget Geotargeting: Discover how to effectively target local audiences with $5–$10 boosted posts for maximum ROI.
• 80/20 Content Mix: Apply the 80% value / 20% sales rule to build trust and engagement without overselling.
• Reel & Story Shortcuts: Get three easy, high-performing Reel and Story templates for effortless short-form video creation.

Featured Speaker:
Jessika began working with small businesses on their social media in 2014 and founded MC² in 2017 with the mission to make marketing approachable and effective for entrepreneurs in Durango and beyond. She’s passionate about helping local business owners develop strategies that align with their goals and budgets. A true community leader, Jessika co-founded the Professional Women’s Network of Durango, was named the 2019 Entrepreneur of the Year by the Durango Chamber, and served as Mayor of Durango from 2024–2025. When she’s not running MC² or Lucky Services, she can be found working out, climbing the Sky Steps, or spending time with her sons.

This month's lunch is provided by Farm to Fingers

1. Butternut Squash Soup + Baguette with a side Mixed Greens Salad (mixed greens, goat cheese crumbles, pumpkin seeds, and a vinaigrette) 
2. Chicken Salad Sandwich with Dried Cranberries, Candied Nuts, and Diced Apples on Sourdough with a side of Tomato Bisque Soup 
3. Broccoli Cheddar Soup + Baguette with a side Mixed Greens Salad (mixed greens, goat cheese crumbles, pumpkin seeds, and a vinaigrette)
   

Thank you TBK Bank for making this event possible.