Lunch & Learn- From Targeting to Storytelling: Advertising After Andromeda

Description

The Andromeda update has fundamentally changed how social media platforms decide which ads win—and it’s no longer about hyper-targeting or hacks. In this workshop, we’ll break down what Andromeda actually prioritizes and why creative, storytelling, and video are now the primary drivers of performance. 

Attendees will leave with a modern framework for building social ads that capture attention, create demand, and convert in today’s algorithm-driven environment. 

Ben Sorensen is the Founder and President of Ascent Digital, host of the Chasing Greatness podcast, 2022 Entrepreneur of the Year award winner, ultra runner, and keynote speaker. With a BA in Marketing and over 15 years of experience helping businesses grow through strategic digital marketing, Ben has made a career out of leveraging the power of digital marketing to help small businesses achieve success.

This “Lunch and Learn” will be packed with practical ways you can get involved right away! 

Key Takeaways:

1. Understand what the Andromeda update changed and why traditional targeting-first strategies are no longer enough
2. Build high-performing social ads using story, emotion, and video, not just demographics and interests
3. Create multiple creative angles that work with the algorithm, improving delivery, efficiency, and scale
4. Design ads that show how an experience or product feels—not just what it is
5. Apply a repeatable creative framework they can use across Meta, paid social, and future platform changes

This month's lunch will be updated soon!

 Thank you TBK Bank for making this event possible.

Refunds are available through the Friday before the event. After that date, no refunds will be issued, but registrations may be transferred to another attendee.